Dr. Shahrzad Yaghtin is a senior lecturer (Faculty member) in marketing at ESDES Lyon Business School. Prior to joining academia, she worked in the B2B sector (energy industry) for over a decade. Her research focuses on B2B marketing, digital marketing, sustainable marketing, and marketing communication.
Prof. Dr. Shahrzad Yaghtin
Presentation Title: Creating content to enhance business customers’ engagement: A motivational model
ESDES Lyon Business School, Lyon Catholic University, France
Past Speaker