Dr. Adele van Lille

Dr. Adele van Lille

Presentation Title: Social media engagement characteristics of large sports events during COVID-19

University of South Africa

Past Speaker

Dr. Adele van Lille is a lecturer in the Department of Business Management, at UNISA. She holds a PhD in Management Studies, and her areas of academic interest include sports and events management, stakeholder engagement, social media, marketing, customer relationship management, and e-commerce. She has contributed to several textbooks and published articles in academic journals.